Bringing some North American perspective to the Nordic Barista Cup, Vice President of Strategy at Intelligentsia Coffee & Tea, Kyle Glanville, delivers a focused and emphatic lecture on what he sees as the ‘broken’ nature of coffee retail. From the importance cost of goods analysis, to the lack of ownership in the curating of customer experience, Kyle illustrates his points by taking the audience behind the curtain and revealing great amounts of the thought processes that go into designing, building and operating Intelligentsia coffee bars.
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