Sustainability initiatives

Certification and verification schemes can be powerful tools for value addition, access to a fast-growing market segment and the dissemination of good agricultural, environmental and social practices.

Consumers are demonstrating an increasing interest in the economic, social and environmental aspects of coffee production. As a result, coffee covered by the various initiatives is estimated to constitute 8 percent of world exports of green coffee (see wcc2010-giovannucci-e.pdf) and is the fastest growing market segment in traditional (developed country) markets.


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One Response to Sustainability initiatives

  1. Bobby says:

    I’m not easily impressed. . . but that’s imrpesinsg me! 🙂

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